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Deal Sheet: 2026 Explorer Active

Preston Ford, Inc. · Burton, OH · VIN: 1FMUK8DH1TGC17848

Negotiation Guide

Opening Offer
$42,759
Fair Price
$44,259
Walk Away Above
$44,867
  • Recent buyers paid ~$1,216 below MSRP

Price Breakdown

Est. Dealer Cost$40,928
Est. Invoice$42,292
Holdback$1,364
MSRP (Sticker)$45,475
Asking Price$44,475
Markup-$1,000
Dealer Margin on This Car$3,548
Percentile100% of inventory is priced lower
Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold2123
Avg Markup-$1,216
Median Markup-$1,000
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days

Dealer Profile

Inventory108 vehicles
Avg Markup (All Models)-$773
Avg Markup (Explorer)-$1,000
% Below MSRP100%
Avg Days to Sell14 days
Avg Sold Markup-$867