Deal Sheet: 2026 Explorer Active

Ricart Ford · Groveport, OH · VIN: 1FMUK8DH1TGC17350

Negotiation Guide

Opening Offer

$41,664

Fair Price

$43,164

Walk Away Above

$43,772

• Recent buyers paid ~$1,216 below MSRP

Price Breakdown

Est. Dealer Cost$39,942

Est. Invoice$41,273

Holdback$1,331

MSRP (Sticker)$44,380

Asking Price$43,380

Markup-$1,000

Dealer Margin on This Car$3,438

Percentile100% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold2123

Avg Markup-$1,216

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory287 vehicles

Avg Markup (All Models)-$517

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$540

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