Deal Sheet: 2026 Explorer Active

Davis Ford Sales, Inc. · Fulton, MS · VIN: 1FMUK8DH0TGB90321

Negotiation Guide

Opening Offer

$45,962

Fair Price

$47,462

Walk Away Above

$48,271

• Recent buyers paid ~$1,216 below MSRP
• Sitting 20 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$44,172

Est. Invoice$45,644

Holdback$1,472

MSRP (Sticker)$49,080

Asking Price$47,580

Markup-$1,500

Dealer Margin on This Car$3,408

Percentile47% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2123

Avg Markup-$1,216

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)-$670

Avg Markup (Explorer)-$1,500

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$1,297

Cheaper Explorer Active Inventory

Corwin Ford of SpringfieldSpringfield, MO

-$2,000$42,7808d

Stivers FordWaukee, IA

-$2,000$48,4608d

El Cajon FordEl Cajon, CA

-$2,000$44,9208d

Fairview FordSan Bernardino, CA

-$2,000$43,5258d

Citrus MotorsOntario, CA

-$2,000$40,7808d

Vista FordWoodland Hills, CA

-$2,000$44,7208d

AutoNation Ford ValenciaValencia, CA

-$2,000$43,8258d

DCH Ford of Thousand OaksThousand Oaks, CA

-$2,000$40,7808d

Fort Dodge Ford LincolnFort Dodge, IA

-$2,000$48,78020d

Ed Corley Ford Sales, Inc.Grants, NM

-$2,000$40,78020d