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Deal Sheet: 2026 Explorer Active 100A
Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 1FMUK8DH0TGB31978
This Is Already a Great Deal
Opening Offer
$39,605
Asking Price
$39,450
Max Price
$39,450
- • Recent buyers paid ~$1,450 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,230 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,105
Est. Invoice$40,409
Holdback (est.)$1,304
MSRP (Sticker)$43,450
Asking Price$39,450
Markup-$4,000
Est. Dealer Margin on This Car$345
Percentile86% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$2,496
Avg Markup (Explorer)-$3,833
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,018
Price History
Jul 9, 2026$42,450 → $39,450(-$3,000)
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