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Deal Sheet: 2026 Explorer Active 100A
Ray's Ford, Inc. · Brandenburg, KY · VIN: 1FMUK7DH7TGC04645
This Is Already a Great Deal
Opening Offer
$38,660
Asking Price
$38,400
Max Price
$38,400
- • Recent buyers paid ~$1,450 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,550 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,160
Est. Invoice$39,432
Holdback (est.)$1,272
MSRP (Sticker)$42,400
Asking Price$38,400
Markup-$4,000
Est. Dealer Margin on This Car$240
Percentile86% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$2,000
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell15 days
Avg Sold Markup-$1,692
Price History
Jul 9, 2026$41,400 → $38,400(-$3,000)
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