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Deal Sheet: 2026 Explorer Active 100A
Richmond Ford · Richmond, VA · VIN: 1FMUK7DH6TGC04961
This Is Already a Great Deal
Opening Offer
$37,094
Asking Price
$36,660
Max Price
$36,660
- • Recent buyers paid ~$1,988 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,012 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,594
Est. Invoice$37,814
Holdback (est.)$1,220
MSRP (Sticker)$40,660
Asking Price$36,660
Markup-$4,000
Est. Dealer Margin on This Car$66
Percentile99% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold216
Avg Markup-$1,988
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory250 vehicles
Avg Markup (All Models)-$756
Avg Markup (Explorer)-$4,000
% Below MSRP80%
Avg Days to Sell26 days
Avg Sold Markup-$448
Price History
Jun 20, 2026$39,660 → $38,910(-$750)
Jul 9, 2026$38,910 → $36,660(-$2,250)
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