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Deal Sheet: 2026 Explorer Active 100A
Tower Motor Company · Coos Bay, OR · VIN: 1FMUK7DH6TGB80418
This Is Already a Great Deal
Opening Offer
$37,238
Asking Price
$36,820
Max Price
$36,820
- • Recent buyers paid ~$1,988 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,709 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,738
Est. Invoice$37,963
Holdback (est.)$1,225
MSRP (Sticker)$40,820
Asking Price$36,820
Markup-$4,000
Est. Dealer Margin on This Car$82
Percentile99% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold216
Avg Markup-$1,988
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory58 vehicles
Avg Markup (All Models)-$2,181
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,357
Price History
Jul 9, 2026$39,820 → $36,820(-$3,000)
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