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Deal Sheet: 2026 Explorer Active 100A
Group 1 Ford of Pensacola · Pensacola, FL · VIN: 1FMUK7DH6TGB70617
This Is Already a Great Deal
Opening Offer
$38,300
Asking Price
$37,500
Max Price
$37,500
- • Recent buyers paid ~$1,450 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,741 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,800
Est. Invoice$39,060
Holdback (est.)$1,260
MSRP (Sticker)$42,000
Asking Price$37,500
Markup-$4,500
Est. Dealer Margin on This Car$-300
Percentile33% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory413 vehicles
Avg Markup (All Models)-$2,117
Avg Markup (Explorer)-$3,893
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$596
Price History
Jun 13, 2026$41,000 → $40,500(-$500)
Jul 9, 2026$40,500 → $37,500(-$3,000)
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