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Deal Sheet: 2026 Explorer Active 100A
Group 1 Ford of Rivertown · Columbus, GA · VIN: 1FMUK7DH5TGC04840
This Is Already a Great Deal
Opening Offer
$37,540
Asking Price
$37,155
Max Price
$37,155
- • Recent buyers paid ~$1,988 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,012 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,040
Est. Invoice$38,274
Holdback (est.)$1,235
MSRP (Sticker)$41,155
Asking Price$37,155
Markup-$4,000
Est. Dealer Margin on This Car$116
Percentile99% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold216
Avg Markup-$1,988
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory132 vehicles
Avg Markup (All Models)-$1,867
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,149
Price History
Jul 9, 2026$40,155 → $37,155(-$3,000)
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