Negotiation Guide
Opening Offer
$40,205
Fair Price
$41,705
Walk Away Above
$42,490
- • Recent buyers paid ~$1,216 below MSRP
- • Sitting 20 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$38,948
Est. Invoice$40,246
Holdback$1,298
MSRP (Sticker)$43,275
Asking Price$41,775
Markup-$1,500
Dealer Margin on This Car$2,828
Percentile47% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2123
Avg Markup-$1,216
Median Markup-$1,000
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory149 vehicles
Avg Markup (All Models)-$540
Avg Markup (Explorer)-$1,476
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$1,074
Cheaper Explorer Active Inventory
Corwin Ford of SpringfieldSpringfield, MO
-$2,000$42,7808d
Stivers FordWaukee, IA
-$2,000$48,4608d
El Cajon FordEl Cajon, CA
-$2,000$44,9208d
Fairview FordSan Bernardino, CA
-$2,000$43,5258d
Citrus MotorsOntario, CA
-$2,000$40,7808d
Vista FordWoodland Hills, CA
-$2,000$44,7208d
AutoNation Ford ValenciaValencia, CA
-$2,000$43,8258d
DCH Ford of Thousand OaksThousand Oaks, CA
-$2,000$40,7808d
Fort Dodge Ford LincolnFort Dodge, IA
-$2,000$48,78020d
Ed Corley Ford Sales, Inc.Grants, NM
-$2,000$40,78020d