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Deal Sheet: 2026 Explorer Active 100A
Kelly Ford · Melbourne, FL · VIN: 1FMUK7DH3TGC04867
This Is Already a Great Deal
Opening Offer
$37,094
Asking Price
$36,160
Max Price
$36,160
- • Recent buyers paid ~$1,450 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,050 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,594
Est. Invoice$37,814
Holdback (est.)$1,220
MSRP (Sticker)$40,660
Asking Price$36,160
Markup-$4,500
Est. Dealer Margin on This Car$-434
Percentile33% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory210 vehicles
Avg Markup (All Models)-$2,429
Avg Markup (Explorer)-$4,063
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,000
Price History
Jun 13, 2026$39,660 → $39,160(-$500)
Jul 9, 2026$39,160 → $36,160(-$3,000)
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