Deal Sheet: 2026 Explorer Active

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FMUK7DH2TGA32962

Negotiation Guide

Opening Offer

$39,615

Fair Price

$41,115

Walk Away Above

$41,897

• Recent buyers paid ~$1,216 below MSRP
• Sitting 20 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$38,412

Est. Invoice$39,692

Holdback$1,280

MSRP (Sticker)$42,680

Asking Price$41,180

Markup-$1,500

Dealer Margin on This Car$2,768

Percentile47% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2123

Avg Markup-$1,216

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory368 vehicles

Avg Markup (All Models)-$652

Avg Markup (Explorer)-$1,485

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$754

Cheaper Explorer Active Inventory

Corwin Ford of SpringfieldSpringfield, MO

-$2,000$42,7808d

Stivers FordWaukee, IA

-$2,000$48,4608d

El Cajon FordEl Cajon, CA

-$2,000$44,9208d

Fairview FordSan Bernardino, CA

-$2,000$43,5258d

Citrus MotorsOntario, CA

-$2,000$40,7808d

Vista FordWoodland Hills, CA

-$2,000$44,7208d

AutoNation Ford ValenciaValencia, CA

-$2,000$43,8258d

DCH Ford of Thousand OaksThousand Oaks, CA

-$2,000$40,7808d

Fort Dodge Ford LincolnFort Dodge, IA

-$2,000$48,78020d

Ed Corley Ford Sales, Inc.Grants, NM

-$2,000$40,78020d