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Deal Sheet: 2026 Explorer Active 100A
Group 1 Ford of Rivertown · Columbus, GA · VIN: 1FMUK7DH1TGC04804
This Is Already a Great Deal
Opening Offer
$37,274
Asking Price
$36,860
Max Price
$36,860
- • Recent buyers paid ~$1,450 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,550 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,774
Est. Invoice$38,000
Holdback (est.)$1,226
MSRP (Sticker)$40,860
Asking Price$36,860
Markup-$4,000
Est. Dealer Margin on This Car$86
Percentile86% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$2,028
Avg Markup (Explorer)-$3,898
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$951
Price History
Jul 9, 2026$39,860 → $36,860(-$3,000)
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