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Deal Sheet: 2026 Explorer Active 100A

Opelika Ford · Opelika, AL · VIN: 1FMUK7DH0TGA99270

This Is Already a Great Deal

Opening Offer
$37,765
Asking Price
$37,405
Max Price
$37,405
  • Recent buyers paid ~$1,988 below MSRP
  • Sitting 47 days (avg 27) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $1,705 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$37,265
Est. Invoice$38,507
Holdback (est.)$1,242
MSRP (Sticker)$41,405
Asking Price$37,405
Markup-$4,000
Est. Dealer Margin on This Car$141
Percentile99% of inventory is priced lower
Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold216
Avg Markup-$1,988
Median Markup-$1,500
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell27 days

Dealer Profile

Inventory147 vehicles
Avg Markup (All Models)-$2,415
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$887

Price History

Jul 9, 2026$40,405$37,405(-$3,000)