Deal Sheet: 2026 Expedition Platinum

Don Franklin Ford, Inc. · Columbia, KY · VIN: 1FMJU1MG1TEA31606

Negotiation Guide

Opening Offer

$93,470

Fair Price

$94,970

Walk Away Above

$95,450

• Recent buyers paid ~$164 below MSRP
• Sitting 75 days (avg 41) — extra leverage

Price Breakdown

Est. Dealer Cost$86,337

Est. Invoice$89,215

Holdback (est.)$2,878

MSRP (Sticker)$95,930

Asking Price$95,930

Markup$0

Est. Dealer Margin on This Car$9,593

Percentile100% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold1027

Avg Markup-$164

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$2,097

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,447

Cheaper Expedition Platinum Inventory

Stearns Ford, Inc.Burlington, NC

-$1,500$82,48568d

Watertown Ford, Inc.Watertown, MA

-$1,500$88,99075d

Alamo FordAlamogordo, NM

-$1,500$83,23068d

Monarch FordExeter, CA

-$1,500$89,48568d

High Desert FordVictorville, CA

-$1,500$78,75568d

Ken Grody Ford - RedlandsRedlands, CA

-$1,500$89,90568d

Andy Mohr Ford, Inc.Plainfield, IN

-$1,500$82,49068d

Chiefland FordChiefland, FL

-$1,500$82,21568d

Victor Ford IncWauconda, IL

-$1,500$83,73068d

Huntley FordHuntley, IL

-$1,500$84,22568d