Deal Sheet: 2027 Expedition Platinum

Mullinax Ford · Mobile, AL · VIN: 1FMJU1M86VEA06101

Negotiation Guide

Opening Offer

$75,656

Fair Price

$77,156

Walk Away Above

$77,248

• Recent buyers paid ~$184 below MSRP

Price Breakdown

Est. Dealer Cost$69,606

Est. Invoice$71,926

Holdback (est.)$2,320

MSRP (Sticker)$77,340

Asking Price$77,340

Markup$0

Est. Dealer Margin on This Car$7,734

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1045

Avg Markup-$184

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$1,612

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,373

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