Deal Sheet: 2027 Expedition Platinum

Mullinax Ford · Kissimmee, FL · VIN: 1FMJU1M84VEA07991

Negotiation Guide

Opening Offer

$78,031

Fair Price

$79,531

Walk Away Above

$79,623

• Recent buyers paid ~$184 below MSRP

Price Breakdown

Est. Dealer Cost$71,744

Est. Invoice$74,135

Holdback (est.)$2,391

MSRP (Sticker)$79,715

Asking Price$79,715

Markup$0

Est. Dealer Margin on This Car$7,972

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1045

Avg Markup-$184

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$1,616

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,665

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