Deal Sheet: 2026 Expedition Platinum

Tony Serra Ford, Inc. · Sylacauga, AL · VIN: 1FMJU1M83TEA38792

Negotiation Guide

Opening Offer

$80,251

Fair Price

$81,751

Walk Away Above

$82,156

• Recent buyers paid ~$184 below MSRP
• Sitting 65 days (avg 37) — extra leverage

Price Breakdown

Est. Dealer Cost$74,304

Est. Invoice$76,781

Holdback (est.)$2,477

MSRP (Sticker)$82,560

Asking Price$82,560

Markup$0

Est. Dealer Margin on This Car$8,256

Percentile100% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold1045

Avg Markup-$184

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$1,788

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,970

Cheaper Expedition Platinum Inventory

Hunt Ford IncFranklin, KY

-$2,000$84,22565d

Story FordStory City, IA

-$2,000$84,20558d

Hixson FordLeesville, LA

-$2,000$83,23058d

Pennyrile FordHopkinsville, KY

-$2,000$83,23058d

Cavender FordColumbus, TX

-$2,000$83,92558d

Red McCombs FordSan Antonio, TX

-$2,000$88,74058d

Northside FordSan Antonio, TX

-$2,000$84,38558d

Lonnie Cobb FordHenderson, TN

-$2,000$84,22558d

Banner FordMandeville, LA

-$2,000$83,23058d

Hixson FordAlexandria, LA

-$2,000$83,23058d