Deal Sheet: 2027 Expedition Platinum

Mullinax Ford · New Smyrna Beach, FL · VIN: 1FMJU1L89VEA06188

Negotiation Guide

Opening Offer

$72,706

Fair Price

$74,206

Walk Away Above

$74,298

• Recent buyers paid ~$184 below MSRP

Price Breakdown

Est. Dealer Cost$66,951

Est. Invoice$69,183

Holdback (est.)$2,232

MSRP (Sticker)$74,390

Asking Price$74,390

Markup$0

Est. Dealer Margin on This Car$7,439

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1045

Avg Markup-$184

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$1,622

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,643

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