Deal Sheet: 2027 Expedition Platinum

Rountree-Moore Ford · Lake City, FL · VIN: 1FMJU1L82VEA11510

Negotiation Guide

Opening Offer

$78,456

Fair Price

$79,956

Walk Away Above

$80,048

• Recent buyers paid ~$184 below MSRP

Price Breakdown

Est. Dealer Cost$72,126

Est. Invoice$74,530

Holdback (est.)$2,404

MSRP (Sticker)$80,140

Asking Price$80,140

Markup$0

Est. Dealer Margin on This Car$8,014

Percentile100% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1045

Avg Markup-$184

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)+$379

Avg Markup (Expedition)$0

% Below MSRP77%

Avg Days to Sell16 days

Avg Sold Markup-$1,798

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