Deal Sheet: 2027 Expedition Platinum

Appel Ford, Inc. · Brenham, TX · VIN: 1FMJU1L81VEA10820

Negotiation Guide

Opening Offer

$76,271

Fair Price

$77,771

Walk Away Above

$77,863

• Recent buyers paid ~$184 below MSRP

Price Breakdown

Est. Dealer Cost$70,160

Est. Invoice$72,498

Holdback (est.)$2,339

MSRP (Sticker)$77,955

Asking Price$77,955

Markup$0

Est. Dealer Margin on This Car$7,796

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1045

Avg Markup-$184

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$1,801

Avg Markup (Expedition)-$267

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,152

Cheaper Expedition Platinum Inventory

Hunt Ford IncFranklin, KY

-$2,000$84,22565d

Story FordStory City, IA

-$2,000$84,20558d

Hixson FordLeesville, LA

-$2,000$83,23058d

Pennyrile FordHopkinsville, KY

-$2,000$83,23058d

Cavender FordColumbus, TX

-$2,000$83,92558d

Red McCombs FordSan Antonio, TX

-$2,000$88,74058d

Northside FordSan Antonio, TX

-$2,000$84,38558d

Lonnie Cobb FordHenderson, TN

-$2,000$84,22558d

Banner FordMandeville, LA

-$2,000$83,23058d

Hixson FordAlexandria, LA

-$2,000$83,23058d