Deal Sheet: 2027 Expedition Platinum

Gray-Daniels Ford · Brandon, MS · VIN: 1FMJU1L81VEA09912

Negotiation Guide

Opening Offer

$77,541

Fair Price

$79,041

Walk Away Above

$79,133

• Recent buyers paid ~$184 below MSRP

Price Breakdown

Est. Dealer Cost$71,303

Est. Invoice$73,679

Holdback (est.)$2,377

MSRP (Sticker)$79,225

Asking Price$79,225

Markup$0

Est. Dealer Margin on This Car$7,923

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1045

Avg Markup-$184

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory458 vehicles

Avg Markup (All Models)-$772

Avg Markup (Expedition)-$135

% Below MSRP83%

Avg Days to Sell32 days

Avg Sold Markup-$1,160

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