Deal Sheet: 2026 Expedition Active

Don Franklin Ford, Inc. · Columbia, KY · VIN: 1FMJU1J87TEA31445

Negotiation Guide

Opening Offer

$69,061

Fair Price

$70,561

Walk Away Above

$73,670

• No recent sold data — targeting invoice price
• Sitting 21 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$69,102

Est. Invoice$71,405

Holdback$2,303

MSRP (Sticker)$76,780

Asking Price$76,780

Markup$0

Dealer Margin on This Car$7,678

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold254

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$509

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$353

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