Deal Sheet: 2026 Expedition Active

Stivers Ford South · Union City, GA · VIN: 1FMJU1H89TEA51220

Negotiation Guide

Opening Offer

$66,838

Fair Price

$68,338

Walk Away Above

$68,729

• Recent buyers paid ~$58 below MSRP
• Sitting 43 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$62,208

Est. Invoice$64,282

Holdback (est.)$2,074

MSRP (Sticker)$69,120

Asking Price$69,120

Markup$0

Est. Dealer Margin on This Car$6,912

Percentile100% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold1187

Avg Markup-$58

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell21 days

Dealer Profile

Inventory680 vehicles

Avg Markup (All Models)-$1,663

Avg Markup (Expedition)-$76

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,377

Cheaper Expedition Active Inventory

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-$2,000$71,58536d

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Yaklin FordRichwood, TX

-$2,000$67,34536d

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-$2,000$68,34036d