Deal Sheet: 2026 Expedition Active

Appel Ford, Inc. · Brenham, TX · VIN: 1FMJU1H81TEA12962

Negotiation Guide

Opening Offer

$63,209

Fair Price

$64,709

Walk Away Above

$67,145

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$62,622

Est. Invoice$64,709

Holdback$2,087

MSRP (Sticker)$69,580

Asking Price$69,580

Markup$0

Dealer Margin on This Car$6,958

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold254

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$466

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$300

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