Deal Sheet: 2025 Expedition Platinum MAX

Sullivan Ford, Inc. · Brookhaven, MS · VIN: 1FMJK1MG7SEA43151

Negotiation Guide

Opening Offer

$80,679

Fair Price

$82,179

Walk Away Above

$85,272

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$79,529

Est. Invoice$82,179

Holdback (est.)$2,651

MSRP (Sticker)$88,365

Asking Price$86,365

Markup-$2,000

Est. Dealer Margin on This Car$6,837

Percentile1% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1368

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)-$2,473

Avg Markup (Expedition)-$667

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$853

Price History

Jul 9, 2026$88,365 → $86,365(-$2,000)

Cheaper Expedition Platinum MAX Inventory

Sames Motor Company, Inc.Laredo, TX

-$2,000$91,7405d

Whiteface FordHereford, TX

-$2,000$91,90026d

Diffee FordEl Reno, OK

-$2,000$92,69026d

Cavender FordColumbus, TX

-$2,000$89,42526d

Matt Bowers FordMetairie, LA

-$2,000$86,23026d

Crowson Auto WorldLouisville, MS

-$2,000$86,67026d

AutoNation Ford KatyKaty, TX

-$2,000$81,82026d

Poage FordBowling Green, MO

-$2,000$91,82026d

Vance Country FordGuthrie, OK

-$2,000$91,76026d

Thoroughbred FordKansas City, MO

-$2,000$82,25026d