Deal Sheet: 2027 Expedition Platinum MAX

Mullinax Ford · New Smyrna Beach, FL · VIN: 1FMJK1M86VEA06248

Negotiation Guide

Opening Offer

$81,887

Fair Price

$83,387

Walk Away Above

$83,401

• Recent buyers paid ~$28 below MSRP

Price Breakdown

Est. Dealer Cost$75,074

Est. Invoice$77,576

Holdback (est.)$2,502

MSRP (Sticker)$83,415

Asking Price$83,415

Markup$0

Est. Dealer Margin on This Car$8,342

Percentile100% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1679

Avg Markup-$28

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell22 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$1,955

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$982

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