Deal Sheet: 2027 Expedition Platinum MAX

Appel Ford, Inc. · Brenham, TX · VIN: 1FMJK1M85VEA01865

Negotiation Guide

Opening Offer

$77,001

Fair Price

$78,501

Walk Away Above

$81,456

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$75,969

Est. Invoice$78,501

Holdback$2,532

MSRP (Sticker)$84,410

Asking Price$84,410

Markup$0

Dealer Margin on This Car$8,441

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold446

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$466

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$300

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