Deal Sheet: 2026 Expedition Platinum MAX

Red Rock Ford of Dickinson, Inc. · Dickinson, ND · VIN: 1FMJK1M83TEA21402

Negotiation Guide

Opening Offer

$74,090

Fair Price

$75,590

Walk Away Above

$78,435

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$73,152

Est. Invoice$75,590

Holdback$2,438

MSRP (Sticker)$81,280

Asking Price$81,280

Markup$0

Dealer Margin on This Car$8,128

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold446

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$456

Avg Markup (Expedition)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,125

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