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Deal Sheet: 2026 Expedition Platinum MAX
Jay Hodge Ford of Morrilton · Morrilton, AR · VIN: 1FMJK1M81TEA42720
Negotiation Guide
Opening Offer
$83,421
Fair Price
$84,921
Walk Away Above
$85,285
- • Recent buyers paid ~$28 below MSRP
- • Sitting 40 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,085
Est. Invoice$79,655
Holdback (est.)$2,570
MSRP (Sticker)$85,650
Asking Price$85,150
Markup-$500
Est. Dealer Margin on This Car$8,065
Percentile17% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold1679
Avg Markup-$28
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory83 vehicles
Avg Markup (All Models)-$2,506
Avg Markup (Expedition)-$375
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,132
Price History
Jul 9, 2026$85,650 → $85,150(-$500)
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