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Deal Sheet: 2026 Wrangler 4-DOOR SPORT
Russ Darrow West Bend · West Bend, WI · VIN: 1C4PJXDN7TW201647
This Is Already a Great Deal
Opening Offer
$39,727
Asking Price
$38,085
Max Price
$38,085
- • Recent buyers paid ~$3,539 below MSRP
- • Sitting 39 days (avg 22) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,642 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,227
Est. Invoice$40,534
Holdback (est.)$1,308
MSRP (Sticker)$43,585
Asking Price$38,085
Markup-$5,500
Est. Dealer Margin on This Car$-1,142
Percentile7% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold708
Avg Markup-$3,539
Median Markup-$3,750
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)-$3,464
Avg Markup (Wrangler)-$4,750
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$4,564
Price History
Jul 1, 2026$44,080 → $45,580(+$1,500)
Jul 4, 2026$45,580 → $42,580(-$3,000)
Jul 8, 2026$42,580 → $40,080(-$2,500)
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