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Deal Sheet: 2026 Wrangler 4-DOOR SPORT
Heiser Chrysler Dodge Jeep Ram · Sturgeon Bay, WI · VIN: 1C4PJXDG9TW307115
This Is Already a Great Deal
Opening Offer
$44,731
Asking Price
$44,145
Max Price
$44,145
- • Recent buyers paid ~$3,539 below MSRP
- • Sitting 40 days (avg 22) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,059 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$44,231
Est. Invoice$45,705
Holdback (est.)$1,474
MSRP (Sticker)$49,145
Asking Price$44,145
Markup-$5,000
Est. Dealer Margin on This Car$-86
Percentile12% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold708
Avg Markup-$3,539
Median Markup-$3,750
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell22 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$3,806
Avg Markup (Wrangler)-$4,417
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$2,684
Price History
Jul 1, 2026$49,640 → $51,140(+$1,500)
Jul 4, 2026$51,140 → $48,140(-$3,000)
Jul 8, 2026$48,140 → $45,640(-$2,500)
Aug 6, 2026$43,645 → $44,145(+$500)
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