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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Friendship Chrysler Dodge Jeep Ram of Johnson City · Johnson City, TN · VIN: 1C4PJXCN7TW203108

Negotiation Guide

Opening Offer
$50,831
Fair Price
$52,331
Walk Away Above
$54,301
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$50,643
Est. Invoice$52,331
Holdback$1,688
MSRP (Sticker)$56,270
Asking Price$54,770
Markup-$1,500
Dealer Margin on This Car$4,127
Percentile92% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory175 vehicles
Avg Markup (All Models)-$2,577
Avg Markup (Wrangler)-$1,945
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0