Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Friendship Chrysler Dodge Jeep Ram of Johnson City · Johnson City, TN · VIN: 1C4PJXCN7TW203108

Negotiation Guide

Opening Offer

$50,873

Fair Price

$52,373

Walk Away Above

$53,324

• Recent buyers paid ~$1,622 below MSRP
• Sitting 50 days (avg 33) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,848

Est. Invoice$50,476

Holdback (est.)$1,628

MSRP (Sticker)$54,275

Asking Price$52,775

Markup-$1,500

Est. Dealer Margin on This Car$3,928

Percentile94% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold90

Avg Markup-$1,622

Median Markup-$1,500

Best Deal-$5,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)-$4,290

Avg Markup (Wrangler)-$3,007

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,858

Price History

Jul 1, 2026$54,770 → $56,270(+$1,500)

Jul 4, 2026$56,270 → $54,770(-$1,500)

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