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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON X
Stew Hansen Dodge City Jeep · Urbandale, IA · VIN: 1C4PJXCN4TW293897
Negotiation Guide
Opening Offer
$61,763
Fair Price
$63,263
Walk Away Above
$65,644
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$61,223
Est. Invoice$63,263
Holdback$2,041
MSRP (Sticker)$68,025
Asking Price$66,525
Markup-$1,500
Dealer Margin on This Car$5,303
Percentile8% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory523 vehicles
Avg Markup (All Models)-$1,470
Avg Markup (Wrangler)-$143
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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