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Deal Sheet: 2026 Wrangler 2-DOOR RUBICON X

Serra Chrysler Dodge Jeep Ram Traverse City · Traverse City, MI · VIN: 1C4PJXCG7TW304120

Negotiation Guide

Opening Offer
$56,100
Fair Price
$57,600
Walk Away Above
$59,767
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$55,742
Est. Invoice$57,600
Holdback$1,858
MSRP (Sticker)$61,935
Asking Price$60,435
Markup-$1,500
Dealer Margin on This Car$4,694
Percentile96% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory188 vehicles
Avg Markup (All Models)-$2,838
Avg Markup (Wrangler)-$1,759
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0