2026 WRX Premium
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Available now
- On the lot and buyable now.
- Similar WRX Premiums sell in a median of 25 days (997 recent sales).
- 1,876 of 1,876 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 54 days — longer than 61% of WRX listings in CA.
- Price is down $2,000 from its original list of $37,787.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$33,803
- Comparable WRXs (6) average $4,899 below MSRP — about $33,803 for this trim.
- Listed $1,984 above that, so there's room to negotiate toward $33,803.
- It's sat 54 days (longer than 61% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 WRX is listed at $35,787, which is $2,915 below its MSRP of $38,702 — a notable discount. Compared to similar vehicles nationally, this one is priced $1,984 higher than the market average. It has been on the dealer’s lot for 54 days. Located at Santa Cruz Subaru in Capitola, CA.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Specifications
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Est. Monthly Payment
$630/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Est. Out-the-Door Price
$39,019 price + tax
≈ $39,429 out the door, once typical title, registration and doc fees are added — but those vary by dealer.
Car tax follows where you register the car, not where the dealer is.
Save $2,022 on a comparable 2026 WRX Premium about 249 miles away. The lowest is $33,765 in Redding, CA — real leverage when you ask Santa Cruz Subaru to match it. See that listing →
Comparable Vehicles
Avg markup: -$4,899
54 days on lot