GMC Terrain Prices & Markups
Across 5,543 listed GMC Terrains nationwide, the average markup is -$546 vs MSRP and 93% are listed at or below sticker, with a median advertised price of $39,995. Updated daily.
5,543
In Stock
-$546
Avg Markup
92.9%
At/Below MSRP
$39,995
Median Price
Price range: $26,690 — $55,930
MSRP Trend
Median sticker by month listedOver the last 4 months, the typical GMC Terrain sticker has fallen — a median MSRP of $41,890 in May ’26 versus $38,265 in Aug ’26 (−8.7%).
Median factory MSRP of Terrains grouped by the month each was first listed (active + sold), May ’26–Aug ’26. Based on 01959369682273661 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 8 weeks, what buyers paid for the GMC Terrain versus MSRP has fallen — buyers are gaining leverage — from +$593 the week of Jun 1 to −$343 the week of Aug 24 (about $343 below MSRP now).
Average selling price vs MSRP for Terrains by the week they sold (left the lot), Jun 1–Aug 24. Based on 10,233 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Terrain inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
5,524 vehicles with a known MSRP
Markup by Listing Age
Older Terrain inventory skews further below MSRP — listings in the 90+ days range are 98% at-or-below sticker vs 91% in the first two weeks. Aging stock is where the discounts tend to be.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Terrains sell
Based on 10,893 Terrain listings that left dealer lots in the last 90 days.
29
Median days to sell
-$545
Avg sold vs MSRP
92%
Sold at/below MSRP
Recent Terrain sales closed around $545 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 572 | -$490 | 90.7% |
| Florida | 419 | -$1,248 | 95.4% |
| California | 296 | -$319 | 89.7% |
| Ohio | 252 | -$702 | 93.6% |
| Michigan | 225 | -$1,259 | 92.9% |
| Pennsylvania | 190 | -$424 | 96.8% |
| Missouri | 189 | -$242 | 92.6% |
| Illinois | 183 | -$904 | 98.3% |
| North Carolina | 171 | -$597 | 91.2% |
| Georgia | 168 | -$841 | 94.5% |
| New York | 161 | +$140 | 94.4% |
| Indiana | 152 | -$700 | 94.1% |
| Wisconsin | 146 | -$696 | 92.5% |
| Tennessee | 139 | -$531 | 91.4% |
| Louisiana | 130 | -$157 | 93.1% |
| Oklahoma | 128 | -$661 | 85.9% |
| South Carolina | 127 | -$436 | 95.3% |
| Arkansas | 114 | +$500 | 89.5% |
| New Jersey | 112 | -$32 | 92.8% |
| Minnesota | 103 | -$531 | 92.2% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| MASTER BUICK GMC, INC. Augusta, GA | 1 | -$5,750 |
| COGGIN BUICK-GMC OF ORANGE PARK Jacksonville, FL | 2 | -$5,667 |
| JACKSON FAMILY OF DEALERSHIPS Sullivan, IL | 1 | -$5,655 |
| LINDSAY BUICK GMC Warrenton, VA | 2 | -$5,587 |
| VANGUARD GMC OF SHERMAN Sherman, TX | 2 | -$5,523 |
| AUTO GALLERY CHEVROLET GMC Lagrange, GA | 3 | -$5,516 |
| SCHUMACHER BUICK GMC West Palm Beach, FL | 2 | -$5,500 |
| HOOD AUTOMOTIVE Amite, LA | 1 | -$5,000 |
| KRAMER CHEVROLET GMC Livingston, TX | 1 | -$5,000 |
| KOONS BUICK GMC WOODBRIDGE Woodbridge, VA | 7 | -$4,911 |