Kia Sportage Price in Madison, WI

As of August 7, 2026, there are 43 Kia Sportage vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $1,049 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $30,377 to $40,574, with a median of $35,352.

Across Wisconsin (434 listings) the average is $879 below MSRP (100% at/below MSRP) — Madison is priced about $170 cheaper than Wisconsin as a whole. See the Sportage in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.