Kia Sportage Prices & Markups
Across 25,192 listed Kia Sportages nationwide, the average markup is -$754 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $33,418. Updated daily.
25,192
In Stock
-$754
Avg Markup
100.0%
At/Below MSRP
$33,418
Median Price
Price range: $29,496 to $42,639.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Kia Sportage sticker has held steady — a median MSRP of $34,270 in May ’26 versus $34,000 in Sep ’26.
Median factory MSRP of Sportages grouped by the month each was first listed (active + sold), May ’26–Sep ’26. Based on 0283529973800088057248 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 13 weeks, what buyers paid for the Kia Sportage versus MSRP has held steady — from −$778 the week of Jul 6 to −$761 the week of Sep 28 (about $761 below MSRP now).
Average selling price vs MSRP for Sportages by the week they sold (left the lot), Jul 6–Sep 28. Based on 26,846 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sportage inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
25,192 vehicles with a known MSRP
Markup by Listing Age
Sportage markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sportages sell
Based on 25,891 Sportage listings that left dealer lots in the last 90 days.
60
Median days to sell
-$758
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Sportage sales closed around $758 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 3,019 | -$632 | 100.0% |
| Texas | 2,896 | -$703 | 100.0% |
| Ohio | 1,754 | -$664 | 100.0% |
| California | 1,353 | -$737 | 100.0% |
| New Jersey | 1,204 | -$617 | 100.0% |
| New York | 1,201 | -$801 | 100.0% |
| Illinois | 1,182 | -$702 | 100.0% |
| Pennsylvania | 1,180 | -$705 | 100.0% |
| Michigan | 763 | -$695 | 100.0% |
| North Carolina | 696 | -$791 | 100.0% |
| Georgia | 663 | -$651 | 100.0% |
| Louisiana | 579 | -$917 | 100.0% |
| Indiana | 576 | -$925 | 100.0% |
| Arizona | 569 | -$733 | 100.0% |
| Missouri | 546 | -$778 | 100.0% |
| Virginia | 457 | -$709 | 100.0% |
| Wisconsin | 445 | -$857 | 100.0% |
| South Carolina | 428 | -$951 | 100.0% |
| Tennessee | 423 | -$906 | 100.0% |
| Alabama | 402 | -$980 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Folsom Lake Kia Folsom, CA | 14 | -$1,381 |
| Kia of Portland Portland, OR | 11 | -$1,380 |
| Stone's Kia Idaho Falls, ID | 15 | -$1,370 |
| Red Rock Kia Grand Junction, CO | 9 | -$1,319 |
| Tri-City Kia Eden, NC | 4 | -$1,313 |
| Power Kia Salem, OR | 21 | -$1,236 |
| Hanlees Kia Davis, CA | 11 | -$1,235 |
| Kia of St. Cloud Waite Park, MN | 27 | -$1,215 |
| Tom Dolan's Reno Kia Reno, NV | 15 | -$1,213 |
| Kia of Lynchburg Lynchburg, VA | 11 | -$1,210 |