Kia Sportage Prices & Markups
Across 26,795 listed Kia Sportages nationwide, the average markup is -$771 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $33,526. Updated daily.
26,795
In Stock
-$771
Avg Markup
100.0%
At/Below MSRP
$33,526
Median Price
Price range: $29,442 — $41,942
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Kia Sportage sticker has held steady — a median MSRP of $34,265 in May ’26 versus $34,148 in Jul ’26.
Median factory MSRP of Sportages grouped by the month each was first listed (active + sold), May ’26–Jul ’26. Based on 028463100158170 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 13 weeks, what buyers paid for the Kia Sportage versus MSRP has held steady — from −$785 the week of May 25 to −$747 the week of Aug 17 (about $747 below MSRP now).
Average selling price vs MSRP for Sportages by the week they sold (left the lot), May 25–Aug 17. Based on 24,887 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sportage inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
26,795 vehicles with a known MSRP
Markup by Listing Age
Sportage markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sportages sell
Based on 25,088 Sportage listings that left dealer lots in the last 90 days.
35
Median days to sell
-$768
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Sportage sales closed around $768 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 3,285 | -$664 | 100.0% |
| Texas | 3,017 | -$727 | 100.0% |
| Ohio | 1,819 | -$667 | 100.0% |
| California | 1,510 | -$749 | 100.0% |
| New York | 1,390 | -$817 | 100.0% |
| Pennsylvania | 1,372 | -$712 | 100.0% |
| New Jersey | 1,193 | -$618 | 100.0% |
| Illinois | 1,186 | -$732 | 100.0% |
| Michigan | 823 | -$714 | 100.0% |
| North Carolina | 804 | -$809 | 100.0% |
| Georgia | 777 | -$683 | 100.0% |
| Indiana | 635 | -$949 | 100.0% |
| Arizona | 579 | -$767 | 100.0% |
| Missouri | 523 | -$783 | 100.0% |
| Louisiana | 521 | -$914 | 100.0% |
| Virginia | 491 | -$735 | 100.0% |
| South Carolina | 479 | -$969 | 100.0% |
| Wisconsin | 450 | -$882 | 100.0% |
| Tennessee | 443 | -$931 | 100.0% |
| Alabama | 401 | -$1,008 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Thelen Kia Bay City, MI | 1 | -$1,656 |
| Kia of Portland Portland, OR | 13 | -$1,369 |
| Cole Kia Pocatello, ID | 2 | -$1,368 |
| Folsom Lake Kia Folsom, CA | 21 | -$1,340 |
| Everett Kia Searcy, AR | 6 | -$1,306 |
| Tri-City Kia Eden, NC | 2 | -$1,270 |
| Serra Kia of Gardendale Gardendale, AL | 16 | -$1,262 |
| Kia of Cheyenne Cheyenne, WY | 12 | -$1,254 |
| Stone's Kia Idaho Falls, ID | 22 | -$1,249 |
| Power Kia Salem, OR | 24 | -$1,244 |