Kia Sportage Prices & Markups
Across 28,264 listed Kia Sportages nationwide, the average markup is -$779 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $33,562. Updated daily.
28,264
In Stock
-$779
Avg Markup
100.0%
At/Below MSRP
$33,562
Median Price
Price range: $29,276 — $41,942
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 6 weeks, what buyers paid for the Kia Sportage versus MSRP has held steady — from −$785 the week of May 25 to −$779 the week of Jun 29 (about $779 below MSRP now).
Average selling price vs MSRP for Sportages by the week they sold (left the lot), May 25–Jun 29. Based on 10,085 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Sportage inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
28,264 vehicles with a known MSRP
Markup by Listing Age
Sportage markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Sportages sell
Based on 12,508 Sportage listings that left dealer lots in the last 90 days.
20
Median days to sell
-$777
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Sportage sales closed around $777 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 3,581 | -$685 | 100.0% |
| Texas | 2,993 | -$734 | 100.0% |
| Ohio | 1,896 | -$662 | 100.0% |
| California | 1,705 | -$750 | 100.0% |
| New York | 1,539 | -$831 | 100.0% |
| Pennsylvania | 1,508 | -$721 | 100.0% |
| New Jersey | 1,374 | -$630 | 100.0% |
| Illinois | 1,241 | -$744 | 100.0% |
| Michigan | 882 | -$696 | 100.0% |
| Georgia | 863 | -$682 | 100.0% |
| North Carolina | 829 | -$812 | 100.0% |
| Indiana | 651 | -$951 | 100.0% |
| Virginia | 609 | -$759 | 100.0% |
| Louisiana | 577 | -$911 | 100.0% |
| Arizona | 559 | -$783 | 100.0% |
| South Carolina | 507 | -$1,008 | 100.0% |
| Tennessee | 495 | -$935 | 100.0% |
| Missouri | 437 | -$799 | 100.0% |
| Kentucky | 422 | -$935 | 100.0% |
| Massachusetts | 415 | -$687 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Kia of Portland Portland, OR | 11 | -$1,433 |
| Kia of Cheyenne Cheyenne, WY | 7 | -$1,423 |
| Folsom Lake Kia Folsom, CA | 21 | -$1,364 |
| Power Kia Salem, OR | 23 | -$1,312 |
| Burns Kia Orangeburg, SC | 7 | -$1,302 |
| Stone's Kia Idaho Falls, ID | 30 | -$1,284 |
| Nelson Kia Bassett, VA | 5 | -$1,266 |
| Durango Kia Durango, CO | 12 | -$1,265 |
| Kia of Lynchburg Lynchburg, VA | 7 | -$1,263 |
| Tri-City Kia Eden, NC | 6 | -$1,253 |