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Pricing posture
Prices above MSRP on some inventory
44% of this dealer's priced Toyota inventory is listed above MSRP — 112 of 254 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
254
Avg Markup
-$336
At/Below MSRP
142
Models
27
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 42 | 12% | +$320 |
| Tacoma | 36 | 64% | -$582 |
| Camry | 33 | 55% | -$75 |
| 4Runner | 20 | 100% | -$620 |
| Tundra | 16 | 100% | -$1,276 |
| Corolla | 13 | 23% | +$265 |
| Sienna | 11 | 45% | -$267 |
| Grand Highlander Hybrid | 10 | 40% | +$80 |
| RAV4 Plug-in Hybrid | 9 | 0% | +$380 |
| Corolla Cross | 8 | 88% | -$464 |
| Tacoma Hybrid | 7 | 71% | -$477 |
| Crown Signia | 5 | 100% | -$1,620 |
| 4Runner Hybrid | 5 | 80% | -$420 |
| Grand Highlander | 5 | 20% | +$230 |
| Tundra i-FORCE MAX | 4 | 100% | -$2,620 |
| bZ Woodland | 4 | 100% | -$495 |
| Prius | 4 | 100% | -$120 |
| Sequoia | 4 | 100% | -$3,620 |
| bZ | 3 | 100% | -$1,298 |
| GR Corolla | 3 | 0% | +$380 |
| Corolla Hatchback | 2 | 0% | +$130 |
| Land Cruiser | 2 | 0% | +$380 |
| Highlander Hybrid | 2 | 50% | +$130 |
| Highlander | 2 | 100% | -$620 |
| C-HR | 2 | 100% | -$370 |
| GR86 | 1 | 100% | -$120 |
| Prius Plug-in Hybrid | 1 | 100% | -$120 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$1,870Good Deal
Heritage Blue
MSRP
$55,473
Advertised
$53,603
Santa Fe, NM
2026 bZ
bZ Limited FWD
-$1,846Good Deal
Midnight Black Metallic
MSRP
$43,880
Advertised
$42,034
Santa Fe, NM
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 Prius Plug-in HybridPrius Plug-in Hybrid XSE Premium FWD | $44,816 | -$120 | 3 | Oct 27, 2026 |
| 2026 RAV4 Plug-in HybridRAV4 Plug-in Hybrid XSE AWD | $53,739 | +$380 | 3 | Oct 27, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,390 | +$380 | 15 | Oct 27, 2026 |
| 2026 CorollaCorolla SE FWD | $26,793 | -$620 | 67 | Oct 27, 2026 |
| 2026 Grand HighlanderGrand Highlander Limited AWD | $57,543 | +$380 | 32 | Oct 27, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,549 | +$380 | 25 | Oct 27, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,299 | +$380 | 25 | Oct 27, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,039 | +$380 | 41 | Oct 27, 2026 |
| 2026 TundraTundra SR5 4WD | $54,905 | -$2,919 | 92 | Oct 26, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $45,738 | -$1,870 | 92 | Oct 26, 2026 |