Subaru Outback Price in Madison, WI
As of September 29, 2026, there are 101 Subaru Outback vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $3,231 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $34,751 to $48,311, with a median of $44,235.
Across Wisconsin (777 listings) the average is $1,708 below MSRP (67% at/below MSRP) — Madison is priced about $1,523 cheaper than Wisconsin as a whole. See the Outback in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
101
In Stock
-$3,231
Avg Markup
100.0%
At/Below MSRP
$44,235
Median Price
Price range: $34,751 to $48,311.
Dealers in Madison
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Don Miller Subaru West Madison, WI | 45 | -$3,271 | 44 |
| Don Miller Subaru East Madison, WI | 56 | -$3,200 | 56 |