Subaru Outback Price in Madison, WI

As of September 29, 2026, there are 101 Subaru Outback vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $3,231 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $34,751 to $48,311, with a median of $44,235.

Across Wisconsin (777 listings) the average is $1,708 below MSRP (67% at/below MSRP) — Madison is priced about $1,523 cheaper than Wisconsin as a whole. See the Outback in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.