Subaru Outback Price in Madison, WI

As of November 13, 2026, there are 126 Subaru Outback vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $3,222 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $32,636 to $49,335, with a median of $42,701.

Across Wisconsin (1,050 listings) the average is $1,248 below MSRP (57% at/below MSRP) — Madison is priced about $1,974 cheaper than Wisconsin as a whole. See the Outback in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.