Kia Niro Prices & Markups
Across 2,940 listed Kia Niros nationwide, the average markup is -$678 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $32,273. Updated daily.
2,940
In Stock
-$678
Avg Markup
100.0%
At/Below MSRP
$32,273
Median Price
Price range: $28,204 to $40,274.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Kia Niro sticker has climbed — a median MSRP of $31,885 in May ’26 versus $33,238 in Sep ’26 (+4.2%).
Median factory MSRP of Niros grouped by the month each was first listed (active + sold), May ’26–Sep ’26. Based on 026682193167411541082 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Kia Niro versus MSRP has held steady — from −$646 the week of Jul 6 to −$648 the week of Sep 28 (about $648 below MSRP now).
Average selling price vs MSRP for Niros by the week they sold (left the lot), Jul 6–Sep 28. Based on 4,056 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Niro inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
2,940 vehicles with a known MSRP
Markup by Listing Age
Niro markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Niros sell
Based on 4,060 Niro listings that left dealer lots in the last 90 days.
48
Median days to sell
-$656
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Niro sales closed around $656 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 887 | -$631 | 100.0% |
| Florida | 250 | -$631 | 100.0% |
| Arizona | 218 | -$651 | 100.0% |
| Washington | 140 | -$664 | 100.0% |
| Texas | 134 | -$544 | 100.0% |
| Virginia | 127 | -$631 | 100.0% |
| North Carolina | 101 | -$643 | 100.0% |
| Illinois | 89 | -$667 | 100.0% |
| Maryland | 80 | -$606 | 100.0% |
| Ohio | 75 | -$664 | 100.0% |
| Oregon | 71 | -$850 | 100.0% |
| Wisconsin | 61 | -$849 | 100.0% |
| Georgia | 53 | -$591 | 100.0% |
| New York | 51 | -$766 | 100.0% |
| Nevada | 48 | -$886 | 100.0% |
| Michigan | 47 | -$655 | 100.0% |
| Pennsylvania | 44 | -$614 | 100.0% |
| Colorado | 44 | -$731 | 100.0% |
| Indiana | 40 | -$1,009 | 100.0% |
| Hawaii | 39 | -$863 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Chantz Scott Kia Kingsport, TN | 1 | -$1,408 |
| Ray Skillman Westside Kia Indianapolis, IN | 1 | -$1,399 |
| Sons Kia of Montgomery Montgomery, AL | 1 | -$1,395 |
| Parkside Kia Knoxville, TN | 6 | -$1,308 |
| Kia of Lagrange La Grange, GA | 3 | -$1,283 |
| Napleton's Kia of Urbana Urbana, IL | 2 | -$1,281 |
| Walser Kia Wayzata, MN | 1 | -$1,272 |
| The Kia Store - Elizabethtown Elizabethtown, KY | 1 | -$1,245 |
| Bergstrom Kia of Oshkosh Oshkosh, WI | 1 | -$1,238 |
| Bob Johnson Kia Rochester, NY | 1 | -$1,238 |