Kia Niro Prices & Markups
Across 3,227 listed Kia Niros nationwide, the average markup is -$657 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $31,725. Updated daily.
3,227
In Stock
-$657
Avg Markup
100.0%
At/Below MSRP
$31,725
Median Price
Price range: $28,204 — $37,422
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Kia Niro sticker has edged up — a median MSRP of $31,885 in May ’26 versus $32,385 in Jul ’26 (+1.6%).
Median factory MSRP of Niros grouped by the month each was first listed (active + sold), May ’26–Jul ’26. Based on 0268021991728 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Kia Niro versus MSRP has held steady — from −$620 the week of May 25 to −$632 the week of Aug 17 (about $632 below MSRP now).
Average selling price vs MSRP for Niros by the week they sold (left the lot), May 25–Aug 17. Based on 3,894 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current Niro inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
3,227 vehicles with a known MSRP
Markup by Listing Age
Niro markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast Niros sell
Based on 3,939 Niro listings that left dealer lots in the last 90 days.
25
Median days to sell
-$650
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent Niro sales closed around $650 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| California | 937 | -$638 | 100.0% |
| Florida | 311 | -$638 | 100.0% |
| Arizona | 248 | -$644 | 100.0% |
| Virginia | 167 | -$624 | 100.0% |
| North Carolina | 134 | -$649 | 100.0% |
| Maryland | 111 | -$578 | 100.0% |
| Texas | 103 | -$505 | 100.0% |
| Washington | 103 | -$622 | 100.0% |
| Oregon | 95 | -$895 | 100.0% |
| New York | 86 | -$708 | 100.0% |
| Pennsylvania | 82 | -$573 | 100.0% |
| Illinois | 75 | -$670 | 100.0% |
| Georgia | 67 | -$577 | 100.0% |
| Ohio | 63 | -$592 | 100.0% |
| Nevada | 62 | -$872 | 100.0% |
| Massachusetts | 47 | -$554 | 100.0% |
| South Carolina | 46 | -$902 | 100.0% |
| Utah | 43 | -$717 | 100.0% |
| Michigan | 39 | -$641 | 100.0% |
| Missouri | 36 | -$618 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Casa Kia El Paso, TX | 2 | -$1,295 |
| Chantz Scott Kia Kingsport, TN | 1 | -$1,294 |
| Parkside Kia Knoxville, TN | 5 | -$1,266 |
| Zeigler Kia of Holland Holland, MI | 1 | -$1,258 |
| Kia Autosport Pensacola, FL | 4 | -$1,257 |
| Alan Jay Kia Sebring, FL | 1 | -$1,249 |
| Step One Kia Fort Walton Beach Ft. Walton Beach, FL | 1 | -$1,215 |
| Billion Kia of Rapid City Rapid City, SD | 1 | -$1,193 |
| Power Kia Salem, OR | 2 | -$1,190 |
| Kia of Lagrange La Grange, GA | 4 | -$1,159 |