Lincoln Navigator Markup by State

Average dealer markup over MSRP on the Navigator in every state, ranked cheapest first across 7,405 active listings. Updated daily.

Active listings

7,405

National avg markup

+$1,691

Cheapest state

Utah

% below MSRP

Every state, cheapest first

Rank	State	Listings	Avg markup	Median price	% below MSRP
1	Utah	34	+$618	$111,390	0%	View →
2	North Dakota	29	+$914	$114,390	0%	View →
3	North Carolina	161	+$1,096	$114,640	0%	View →
4	Oregon	53	+$1,104	$117,315	0%	View →
5	Kentucky	126	+$1,190	$114,335	0%	View →
6	Indiana	121	+$1,244	$113,885	0%	View →
7	Minnesota	161	+$1,245	$114,590	0%	View →
8	West Virginia	43	+$1,267	$114,590	0%	View →
9	New Jersey	231	+$1,344	$111,335	0%	View →
10	Texas	993	+$1,358	$113,885	0%	View →
11	Nebraska	40	+$1,375	$113,013	0%	View →
12	Nevada	72	+$1,389	$116,883	0%	View →
13	Massachusetts	103	+$1,403	$114,740	0%	View →
14	Virginia	171	+$1,412	$116,390	0%	View →
15	New York	345	+$1,413	$112,020	0%	View →
16	New Hampshire	13	+$1,423	$115,360	0%	View →
17	Alabama	107	+$1,425	$114,590	0%	View →
18	Arkansas	74	+$1,432	$113,715	0%	View →
19	Mississippi	74	+$1,473	$112,013	0%	View →
20	Missouri	85	+$1,476	$114,340	0%	View →
21	Montana	12	+$1,500	$110,375	0%	View →
22	Pennsylvania	240	+$1,563	$113,840	0%	View →
23	Connecticut	43	+$1,616	$112,640	0%	View →
24	South Dakota	46	+$1,630	$114,390	0%	View →
25	Michigan	374	+$1,631	$114,493	0%	View →
26	Kansas	90	+$1,633	$112,043	0%	View →
27	Tennessee	176	+$1,676	$114,645	0%	View →
28	Louisiana	171	+$1,693	$113,335	0%	View →
29	South Carolina	108	+$1,694	$114,398	0%	View →
30	Arizona	181	+$1,715	$116,135	0%	View →
31	New Mexico	40	+$1,750	$110,765	0%	View →
32	Georgia	285	+$1,805	$114,340	0%	View →
33	Maryland	97	+$1,830	$115,115	0%	View →
34	Florida	877	+$1,896	$114,640	0%	View →
35	Ohio	237	+$1,926	$116,090	0%	View →
36	Illinois	308	+$2,019	$113,490	0%	View →
37	Rhode Island	21	+$2,071	$113,885	0%	View →
38	Iowa	77	+$2,162	$114,840	0%	View →
39	Oklahoma	201	+$2,291	$115,640	0%	View →
40	Colorado	177	+$2,331	$117,110	0%	View →
41	Delaware	43	+$2,384	$113,390	0%	View →
42	Wisconsin	124	+$2,403	$114,783	0%	View →
43	Washington	86	+$2,407	$116,640	0%	View →
44	California	328	+$2,537	$116,640	0%	View →
45	Idaho	25	+$3,220	$114,640	0%	View →

The short version

Dealer markup on the Navigator varies a lot by state. Right now the cheapest state to buy is Utah, where the average listing runs +$618 versus MSRP — compared with a national average of +$1,691. States shown in green beat the national average.

Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.