Lincoln Navigator Markup by State

Average dealer markup over MSRP on the Navigator in every state, ranked cheapest first across 7,816 active listings. Updated daily.

Active listings

7,816

National avg markup

+$1,801

Cheapest state

Utah

% below MSRP

40%

Every state, cheapest first

Rank	State	Listings	Avg markup	Median price	% below MSRP
1	Utah	22	+$682	$111,365	77.3%	View →
2	Oregon	41	+$732	$115,610	75.6%	View →
3	North Dakota	26	+$923	$113,990	69.2%	View →
4	Kentucky	144	+$1,271	$114,140	57.6%	View →
5	West Virginia	46	+$1,304	$114,240	56.5%	View →
6	Minnesota	147	+$1,306	$114,855	56.5%	View →
7	New Jersey	202	+$1,366	$111,135	54.5%	View →
8	Arizona	187	+$1,380	$115,140	54%	View →
9	South Dakota	51	+$1,471	$113,585	51%	View →
10	Nevada	73	+$1,479	$115,380	50.7%	View →
11	Massachusetts	101	+$1,515	$114,860	49.5%	View →
12	Indiana	110	+$1,582	$113,115	47.3%	View →
13	North Carolina	191	+$1,586	$114,340	47.1%	View →
14	Montana	17	+$1,588	$112,385	47.1%	View →
15	Illinois	358	+$1,626	$112,390	45.8%	View →
16	Texas	1,014	+$1,633	$112,890	45.6%	View →
17	Arkansas	82	+$1,646	$112,963	45.1%	View →
18	Michigan	403	+$1,675	$113,670	44.2%	View →
19	Mississippi	75	+$1,680	$111,390	44%	View →
20	New York	382	+$1,696	$111,755	43.5%	View →
21	Missouri	106	+$1,698	$113,140	43.4%	View →
22	Virginia	156	+$1,712	$115,890	42.9%	View →
23	Pennsylvania	242	+$1,760	$114,363	41.3%	View →
24	Alabama	87	+$1,793	$113,340	40.2%	View →
25	South Carolina	115	+$1,826	$114,340	39.1%	View →
26	Nebraska	49	+$1,837	$113,140	38.8%	View →
27	Connecticut	42	+$1,857	$111,763	38.1%	View →
28	Iowa	90	+$1,867	$114,365	37.8%	View →
29	New Hampshire	19	+$1,895	$115,140	36.8%	View →
30	New Mexico	33	+$1,909	$111,640	36.4%	View →
31	Tennessee	196	+$1,929	$114,090	35.7%	View →
32	Washington	87	+$1,966	$115,890	34.5%	View →
33	Georgia	308	+$1,997	$113,810	33.4%	View →
34	Rhode Island	21	+$2,000	$111,840	33.3%	View →
35	Florida	976	+$2,023	$114,390	32.6%	View →
36	Louisiana	164	+$2,030	$115,140	32.3%	View →
37	Ohio	259	+$2,073	$115,360	30.9%	View →
38	Maryland	108	+$2,111	$113,990	29.6%	View →
39	California	350	+$2,143	$115,140	28.6%	View →
40	Kansas	79	+$2,203	$112,170	26.6%	View →
41	Wisconsin	142	+$2,218	$113,395	26.1%	View →
42	Idaho	31	+$2,226	$114,340	25.8%	View →
43	Delaware	47	+$2,234	$114,140	25.5%	View →
44	Colorado	201	+$2,239	$115,670	25.4%	View →
45	Oklahoma	232	+$2,392	$115,360	20.3%	View →

The short version

Dealer markup on the Navigator varies a lot by state. Right now the cheapest state to buy is Utah, where the average listing runs +$682 versus MSRP — compared with a national average of +$1,801. States shown in green beat the national average.

Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.