Lincoln Navigator Markup by State
Average dealer markup over MSRP on the Navigator in every state, ranked cheapest first across 7,797 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | North Dakota | 33 | +$2,000 | $115,840 | 0% | View → |
| 2 | Utah | 37 | +$2,000 | $112,890 | 0% | View → |
| 3 | North Carolina | 209 | +$2,345 | $116,140 | 0% | View → |
| 4 | Indiana | 121 | +$2,364 | $115,385 | 0% | View → |
| 5 | Minnesota | 152 | +$2,474 | $116,163 | 0% | View → |
| 6 | Montana | 10 | +$2,550 | $112,613 | 0% | View → |
| 7 | Michigan | 388 | +$2,619 | $115,530 | 0% | View → |
| 8 | Arkansas | 85 | +$2,635 | $116,090 | 0% | View → |
| 9 | Texas | 1,186 | +$2,666 | $115,390 | 0% | View → |
| 10 | Missouri | 96 | +$2,688 | $113,988 | 0% | View → |
| 11 | New York | 358 | +$2,698 | $112,700 | 0% | View → |
| 12 | Kentucky | 126 | +$2,698 | $115,735 | 0% | View → |
| 13 | New Jersey | 238 | +$2,731 | $112,670 | 0% | View → |
| 14 | West Virginia | 36 | +$2,778 | $115,540 | 0% | View → |
| 15 | Oregon | 51 | +$2,794 | $120,110 | 0% | View → |
| 16 | Nebraska | 50 | +$2,800 | $115,140 | 0% | View → |
| 17 | Nevada | 76 | +$2,829 | $117,640 | 0% | View → |
| 18 | New Hampshire | 14 | +$2,857 | $114,383 | 0% | View → |
| 19 | Virginia | 162 | +$2,926 | $117,340 | 0% | View → |
| 20 | Iowa | 56 | +$2,929 | $117,720 | 0% | View → |
| 21 | Massachusetts | 98 | +$2,939 | $115,163 | 0% | View → |
| 22 | Mississippi | 69 | +$2,957 | $112,140 | 0% | View → |
| 23 | Connecticut | 36 | +$3,000 | $115,140 | 0% | View → |
| 24 | Alabama | 100 | +$3,020 | $115,865 | 0% | View → |
| 25 | Pennsylvania | 252 | +$3,024 | $115,628 | 0% | View → |
| 26 | Louisiana | 164 | +$3,049 | $113,388 | 0% | View → |
| 27 | South Dakota | 46 | +$3,054 | $115,253 | 0% | View → |
| 28 | Illinois | 318 | +$3,120 | $114,863 | 0% | View → |
| 29 | Tennessee | 182 | +$3,143 | $116,400 | 0% | View → |
| 30 | Ohio | 230 | +$3,157 | $116,513 | 0% | View → |
| 31 | Wisconsin | 139 | +$3,209 | $115,890 | 0% | View → |
| 32 | Arizona | 193 | +$3,210 | $118,490 | 0% | View → |
| 33 | Kansas | 94 | +$3,255 | $114,828 | 0% | View → |
| 34 | Florida | 887 | +$3,335 | $116,155 | 0% | View → |
| 35 | Georgia | 267 | +$3,348 | $116,585 | 0% | View → |
| 36 | New Mexico | 42 | +$3,369 | $112,490 | 0% | View → |
| 37 | Maryland | 107 | +$3,383 | $117,630 | 0% | View → |
| 38 | South Carolina | 104 | +$3,404 | $115,898 | 0% | View → |
| 39 | Oklahoma | 223 | +$3,892 | $117,140 | 0% | View → |
| 40 | Rhode Island | 23 | +$3,913 | $114,840 | 0% | View → |
| 41 | Delaware | 47 | +$3,915 | $116,140 | 0% | View → |
| 42 | Colorado | 161 | +$4,047 | $120,110 | 0% | View → |
| 43 | Idaho | 34 | +$4,103 | $116,115 | 0% | View → |
| 44 | Washington | 82 | +$4,506 | $117,340 | 0% | View → |
| 45 | California | 408 | +$4,532 | $119,640 | 0% | View → |
The short version
Dealer markup on the Navigator varies a lot by state. Right now the cheapest state to buy is North Dakota, where the average listing runs +$2,000 versus MSRP — compared with a national average of +$3,086. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: Navigator market overview · cheapest Navigator listings · dealer markups explained