Kia K4 Hatchback Markup by State
Average dealer markup over MSRP on the K4 Hatchback in every state, ranked cheapest first across 3,484 active listings. Updated daily.
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | West Virginia | 10 | -$1,094 | $31,552 | 100% | View → |
| 2 | Mississippi | 39 | -$1,005 | $28,580 | 100% | View → |
| 3 | Iowa | 16 | -$992 | $29,481 | 100% | View → |
| 4 | New Mexico | 24 | -$987 | $28,304 | 100% | View → |
| 5 | Alabama | 89 | -$981 | $28,462 | 100% | View → |
| 6 | Nebraska | 13 | -$973 | $28,671 | 100% | View → |
| 7 | Idaho | 19 | -$960 | $28,304 | 100% | View → |
| 8 | Oregon | 29 | -$935 | $28,304 | 100% | View → |
| 9 | Tennessee | 67 | -$928 | $28,687 | 100% | View → |
| 10 | Indiana | 66 | -$911 | $28,304 | 100% | View → |
| 11 | Colorado | 39 | -$890 | $28,945 | 100% | View → |
| 12 | New York | 99 | -$882 | $29,260 | 100% | View → |
| 13 | Delaware | 13 | -$880 | $29,028 | 100% | View → |
| 14 | South Carolina | 68 | -$879 | $26,739 | 100% | View → |
| 15 | Minnesota | 22 | -$858 | $26,834 | 100% | View → |
| 16 | Kentucky | 44 | -$854 | $27,785 | 100% | View → |
| 17 | Louisiana | 105 | -$848 | $28,575 | 100% | View → |
| 18 | Maryland | 39 | -$845 | $29,657 | 100% | View → |
| 19 | Kansas | 49 | -$835 | $28,575 | 100% | View → |
| 20 | Nevada | 22 | -$822 | $26,234 | 100% | View → |
| 21 | North Carolina | 97 | -$813 | $29,105 | 100% | View → |
| 22 | Arkansas | 41 | -$804 | $25,981 | 100% | View → |
| 23 | Pennsylvania | 97 | -$802 | $29,174 | 100% | View → |
| 24 | Virginia | 64 | -$800 | $29,470 | 100% | View → |
| 25 | Wisconsin | 36 | -$798 | $28,438 | 100% | View → |
| 26 | Oklahoma | 28 | -$791 | $26,859 | 100% | View → |
| 27 | California | 396 | -$749 | $27,482 | 100% | View → |
| 28 | Illinois | 164 | -$740 | $28,440 | 100% | View → |
| 29 | Georgia | 139 | -$733 | $27,213 | 100% | View → |
| 30 | Missouri | 75 | -$730 | $26,950 | 100% | View → |
| 31 | New Jersey | 74 | -$727 | $29,152 | 100% | View → |
| 32 | Washington | 48 | -$712 | $28,440 | 100% | View → |
| 33 | Texas | 430 | -$711 | $28,671 | 100% | View → |
| 34 | Utah | 30 | -$701 | $27,101 | 100% | View → |
| 35 | Arizona | 157 | -$694 | $26,950 | 100% | View → |
| 36 | Ohio | 203 | -$690 | $27,229 | 100% | View → |
| 37 | Michigan | 71 | -$678 | $28,304 | 100% | View → |
| 38 | Florida | 448 | -$647 | $27,110 | 100% | View → |
The short version
Dealer markup on the K4 Hatchback varies a lot by state. Right now the cheapest state to buy is West Virginia, where the average listing runs -$1,094 versus MSRP — compared with a national average of -$766. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: K4 Hatchback market overview · cheapest K4 Hatchback listings · dealer markups explained