Kia K4 Hatchback Prices & Markups
Across 4,109 listed Kia K4 Hatchbacks nationwide, the average markup is -$719 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $26,854. Updated daily.
4,109
In Stock
-$719
Avg Markup
100.0%
At/Below MSRP
$26,854
Median Price
Price range: $25,611 — $32,941
MSRP Trend
Median sticker by month listedOver the last 3 months, the typical Kia K4 Hatchback sticker has fallen — a median MSRP of $29,630 in May ’26 versus $27,425 in Jul ’26 (−7.4%).
Median factory MSRP of K4 Hatchbacks grouped by the month each was first listed (active + sold), May ’26–Jul ’26. Based on 0283117101959 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Kia K4 Hatchback versus MSRP has held steady — from −$808 the week of May 25 to −$724 the week of Aug 17 (about $724 below MSRP now).
Average selling price vs MSRP for K4 Hatchbacks by the week they sold (left the lot), May 25–Aug 17. Based on 3,255 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current K4 Hatchback inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
4,109 vehicles with a known MSRP
Markup by Listing Age
K4 Hatchback markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast K4 Hatchbacks sell
Based on 3,453 K4 Hatchback listings that left dealer lots in the last 90 days.
32
Median days to sell
-$778
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent K4 Hatchback sales closed around $778 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Texas | 492 | -$666 | 100.0% |
| California | 472 | -$691 | 100.0% |
| Florida | 409 | -$625 | 100.0% |
| Ohio | 217 | -$624 | 100.0% |
| Illinois | 180 | -$710 | 100.0% |
| North Carolina | 166 | -$698 | 100.0% |
| Arizona | 164 | -$672 | 100.0% |
| Georgia | 163 | -$695 | 100.0% |
| Alabama | 128 | -$897 | 100.0% |
| Louisiana | 117 | -$781 | 100.0% |
| New York | 115 | -$795 | 100.0% |
| Pennsylvania | 112 | -$747 | 100.0% |
| New Jersey | 101 | -$681 | 100.0% |
| Tennessee | 101 | -$864 | 100.0% |
| Missouri | 91 | -$687 | 100.0% |
| Virginia | 80 | -$645 | 100.0% |
| South Carolina | 77 | -$804 | 100.0% |
| Washington | 72 | -$665 | 100.0% |
| Michigan | 72 | -$670 | 100.0% |
| Indiana | 71 | -$880 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Friendship Kia of Beckley Mount Hope, WV | 1 | -$1,256 |
| Freedom Kia Morgantown, WV | 1 | -$1,256 |
| Enterprise Kia Enterprise, AL | 1 | -$1,237 |
| Team Kia Johnstown, PA | 1 | -$1,233 |
| Ken Ganley Kia Clarksburg Bridgeport, WV | 2 | -$1,217 |
| Eide Kia Mandan Mandan, ND | 1 | -$1,200 |
| Maguire Kia Ithaca, NY | 1 | -$1,178 |
| Williams Kia Elmira, NY | 2 | -$1,174 |
| Kia of Warrenton Warrenton, OR | 1 | -$1,174 |
| Red Rock Kia Grand Junction, CO | 2 | -$1,171 |