Kia K4 Hatchback Prices & Markups
Across 4,296 listed Kia K4 Hatchbacks nationwide, the average markup is -$753 vs MSRP and 100% are listed at or below sticker, with a median advertised price of $26,985. Updated daily.
4,296
In Stock
-$753
Avg Markup
100.0%
At/Below MSRP
$26,985
Median Price
Price range: $25,611 to $32,958.
MSRP Trend
Median sticker by month listedOver the last 5 months, the typical Kia K4 Hatchback sticker has fallen — a median MSRP of $29,630 in May ’26 versus $27,850 in Sep ’26 (−6.0%).
Median factory MSRP of K4 Hatchbacks grouped by the month each was first listed (active + sold), May ’26–Sep ’26. Based on 028001667189315131303 listings. Reflects sticker price, not the dealer's selling price.
Markup Trend
What buyers paid vs MSRP, by week soldOver the last 12 weeks, what buyers paid for the Kia K4 Hatchback versus MSRP has held steady — from −$793 the week of Jul 13 to −$734 the week of Oct 5 (about $734 below MSRP now).
Average selling price vs MSRP for K4 Hatchbacks by the week they sold (left the lot), Jul 13–Oct 5. Based on 3,724 sales. Positive = sold over MSRP, negative = below.
Markup Distribution
How the current K4 Hatchback inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.
4,296 vehicles with a known MSRP
Markup by Listing Age
K4 Hatchback markup holds fairly steady across listing age — neither aging stock nor fresh arrivals price very differently right now.
A market snapshot — current listings grouped by how long each has been on the lot, not the same vehicle tracked over time. Bars show the share at or below MSRP; the figure on the right is the average markup for that age band.
How fast K4 Hatchbacks sell
Based on 3,617 K4 Hatchback listings that left dealer lots in the last 90 days.
51
Median days to sell
-$740
Avg sold vs MSRP
100%
Sold at/below MSRP
Recent K4 Hatchback sales closed around $740 below MSRP, in line with what's currently listed.
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.
Top States
| State | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Florida | 478 | -$676 | 100.0% |
| Texas | 437 | -$688 | 100.0% |
| California | 363 | -$726 | 100.0% |
| Georgia | 194 | -$700 | 100.0% |
| Ohio | 191 | -$671 | 100.0% |
| North Carolina | 184 | -$736 | 100.0% |
| Illinois | 149 | -$737 | 100.0% |
| Alabama | 148 | -$937 | 100.0% |
| Pennsylvania | 140 | -$746 | 100.0% |
| Arizona | 135 | -$695 | 100.0% |
| New Jersey | 133 | -$681 | 100.0% |
| New York | 133 | -$832 | 100.0% |
| Virginia | 125 | -$684 | 100.0% |
| Tennessee | 104 | -$888 | 100.0% |
| Louisiana | 104 | -$774 | 100.0% |
| Missouri | 96 | -$720 | 100.0% |
| South Carolina | 87 | -$842 | 100.0% |
| Maryland | 85 | -$691 | 100.0% |
| Washington | 76 | -$710 | 100.0% |
| Indiana | 66 | -$924 | 100.0% |
Best-Priced Dealers
| Dealer | Count | Avg Markup |
|---|---|---|
| Bergey's Kia of Wilkes-Barre Larksville, PA | 1 | -$1,227 |
| Burlington Kia Burlington, NC | 1 | -$1,215 |
| Eide Kia Mandan Mandan, ND | 1 | -$1,200 |
| F.X. Caprara Kia Watertown, NY | 1 | -$1,197 |
| Kocourek Kia Wausau, WI | 1 | -$1,193 |
| Kia of Lynchburg Lynchburg, VA | 4 | -$1,185 |
| Kia of Vacaville Vacaville, CA | 2 | -$1,179 |
| Maguire Kia Ithaca, NY | 2 | -$1,178 |
| Bob Johnson Kia Rochester, NY | 1 | -$1,178 |
| Prestige Kia Eau Claire, WI | 1 | -$1,176 |