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Pricing posture
Prices above MSRP on some inventory
22% of this dealer's priced Toyota inventory is listed above MSRP — 62 of 284 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
284
Avg Markup
-$188
At/Below MSRP
222
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 56 | 39% | +$1,171 |
| Camry | 45 | 71% | +$333 |
| Tacoma | 36 | 100% | -$2,499 |
| Tundra | 26 | 100% | -$2,101 |
| Corolla | 21 | 100% | -$137 |
| Sienna | 21 | 67% | +$666 |
| 4Runner | 16 | 100% | $0 |
| Corolla Cross | 15 | 93% | +$53 |
| Grand Highlander Hybrid | 13 | 62% | +$769 |
| Grand Highlander | 9 | 100% | $0 |
| Land Cruiser | 6 | 100% | $0 |
| Prius | 5 | 100% | $0 |
| 4Runner Hybrid | 3 | 100% | -$1,241 |
| Sequoia | 3 | 100% | -$1,829 |
| Tacoma Hybrid | 3 | 100% | -$1,999 |
| Highlander Hybrid | 3 | 33% | +$1,333 |
| Highlander | 1 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
| GR Corolla | 1 | 100% | $0 |
2027 Tacoma
Tacoma TRD Sport 4WD
-$2,819Good Deal
Heritage Blue
MSRP
$48,679
Advertised
$45,860
Bay City, MI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna Woodland Edition AWD | $54,070 | $0 | 26 | Oct 21, 2026 |
| 2026 HighlanderHighlander XLE AWD | $50,222 | $0 | 17 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $41,878 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,938 | +$1,964 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,363 | +$1,999 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,830 | $0 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $37,233 | +$1,999 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $41,523 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,234 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,415 | $0 | 47 | Oct 21, 2026 |