Subaru Forester Price in Madison, WI

As of October 19, 2026, there are 115 Subaru Forester vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $1,682 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $32,150 to $43,651, with a median of $37,277.

Across Wisconsin (661 listings) the average is $433 below MSRP (45% at/below MSRP) — Madison is priced about $1,249 cheaper than Wisconsin as a whole. See the Forester in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.