Subaru Forester Price in Madison, WI

As of September 4, 2026, there are 36 Subaru Forester vehicles available at 2 dealerships in Madison, WI. Local dealers are pricing competitively — the average selling price is $2,085 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $32,059 to $41,995, with a median of $36,588.

Across Wisconsin (377 listings) the average is $376 below MSRP (41% at/below MSRP) — Madison is priced about $1,709 cheaper than Wisconsin as a whole. See the Forester in Wisconsin overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.