Ford F-150 Price in Jacksonville, FL
As of November 15, 2026, there are 251 Ford F-150 vehicles available at 4 dealerships in Jacksonville, FL. Local dealers are pricing competitively — the average selling price is $4,040 below MSRP, with 100% of inventory at or under sticker. 4 of 4 dealers are currently pricing below MSRP on average. Prices range from $41,000 to $97,690, with a median of $65,475.
Across Florida (7,159 listings) the average is $4,307 below MSRP (100% at/below MSRP) — Jacksonville is priced about $267 higher than Florida as a whole. See the F-150 in Florida overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
251
In Stock
-$4,040
Avg Markup
100.0%
At/Below MSRP
$65,475
Median Price
Price range: $41,000 to $97,690.
Dealers in Jacksonville
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| AutoNation Ford Orange Park Jacksonville, FL | 22 | -$5,114 | 22 |
| AutoNation Ford Jacksonville Jacksonville, FL | 81 | -$4,531 | 81 |
| Coggin Ford Jacksonville, FL | 56 | -$4,446 | 56 |
| Duval Ford Jacksonville, FL | 92 | -$3,103 | 92 |