Ford F-150 Price in San Diego, CA

As of November 5, 2026, there are 101 Ford F-150 vehicles available at 2 dealerships in San Diego, CA. Local dealers are pricing competitively — the average selling price is $4,817 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $37,585 to $91,170, with a median of $54,305.

Across California (5,978 listings) the average is $4,677 below MSRP (100% at/below MSRP) — San Diego is priced about $140 cheaper than California as a whole. See the F-150 in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.