Ford F-150 Price in San Diego, CA

As of September 21, 2026, there are 96 Ford F-150 vehicles available at 2 dealerships in San Diego, CA. Local dealers are pricing competitively — the average selling price is $4,625 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $38,085 to $91,165, with a median of $54,805.

Across California (4,706 listings) the average is $4,276 below MSRP (100% at/below MSRP) — San Diego is priced about $349 cheaper than California as a whole. See the F-150 in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.