Ford F-150 Price in San Diego, CA

As of August 7, 2026, there are 99 Ford F-150 vehicles available at 2 dealerships in San Diego, CA. Local dealers are pricing competitively — the average selling price is $3,005 below MSRP, with 100% of inventory at or under sticker. 2 of 2 dealers are currently pricing below MSRP on average. Prices range from $39,085 to $91,170, with a median of $56,805.

Across California (2,318 listings) the average is $2,938 below MSRP (100% at/below MSRP) — San Diego is priced about $67 cheaper than California as a whole. See the F-150 in California overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.