Ford Explorer Price in Jacksonville, FL
As of November 14, 2026, there are 117 Ford Explorer vehicles available at 4 dealerships in Jacksonville, FL. Local dealers are pricing competitively — the average selling price is $2,705 below MSRP, with 100% of inventory at or under sticker. 4 of 4 dealers are currently pricing below MSRP on average. Prices range from $37,880 to $64,665, with a median of $49,910.
Across Florida (3,174 listings) the average is $2,452 below MSRP (100% at/below MSRP) — Jacksonville is priced about $253 cheaper than Florida as a whole. See the Explorer in Florida overview. These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
117
In Stock
-$2,705
Avg Markup
100.0%
At/Below MSRP
$49,910
Median Price
Price range: $37,880 to $64,665.
Dealers in Jacksonville
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Duval Ford Jacksonville, FL | 15 | -$3,500 | 15 |
| Coggin Ford Jacksonville, FL | 34 | -$3,000 | 34 |
| AutoNation Ford Orange Park Jacksonville, FL | 25 | -$2,220 | 25 |
| AutoNation Ford Jacksonville Jacksonville, FL | 35 | -$2,186 | 35 |